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Amazon Buys a Funnel: The Oprah-Wondery Deal and What It Signals
Audio is available on Spreaker — see link below.
Amazon's exclusive deal with Oprah Winfrey isn't a podcast acquisition — it's a cross-platform commerce funnel bundling audio, video, Book Club, and retail under one roof. This debut episode unpacks the Wondery consolidation play, what it means for independent podcast discovery, and why B2B audio is quietly booming at the other end of the market.
Audio is available on Spreaker — see link below.
The biggest podcast deal of the year isn't really a podcast deal. That's the most important thing to understand about what Amazon just did with Oprah Winfrey, and it's worth taking a moment to be precise about why.
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